Fire & Pine taps CMA to grow wholesale business in the West

Retailers across California, Arizona, Neveda, and Utah now have dedicated, in-territory access to handcrafted wood décor through CMA‘s experienced sales team and Las Vegas Market showroom (Building C, Suite 691).

Fire & Pine, the American-made wood art and gift brand known for its handcrafted engraved maps and home décor, has entered into a new partnership with CMA, a West Coast manufacturers’ representative group.

The partnership gives retailers throughout California, Arizona, Nevada, and Utah a dedicated local resource for the full Fire & Pine collection—including bestselling engraved wood maps, charcuterie boards, coasters, ornaments, candles, and personalized gifts—making it easier than ever to discover, shop, and reorder the brand.

“We’re always looking for brands that offer retailers something genuinely different, and Fire & Pine checks every box,” said Emalee Hoffman, vice president of sales for CMA. “The collection combines American craftsmanship with a compelling story, exceptional quality, and products that shoppers connect with immediately. It’s distinctive, giftable, and versatile enough to perform across a wide range of retail environments. We can’t wait to introduce the line to our retailers throughout the West and help them create memorable assortments that keep customers coming back.”

Combining Fire & Pine’s made-to-order production in South Carolina with CMA’s decades-long retail expertise and permanent Las Vegas Market showroom, the collaboration offers buyers a fresh, story-driven line that stands out in today’s competitive gift market. Retailers can experience the collection firsthand, work directly with their local sales rep, and confidently bring distinctive American-made products to their shelves.

The announcement comes as Fire & Pine continues to expand its wholesale footprint nationwide, bringing handcrafted, heirloom-quality products to independent retailers looking for meaningful gifts with strong sell-through potential.

“We’ve grown a lot through wholesale, but growth without the right regional relationships only gets you so far,” said Ryan Martz, owner of Fire & Pine. “CMA has spent decades earning trust with retailers across the West, and that’s exactly the kind of partner we wanted representing our product in stores. Their team understands what a buyer needs to say yes, and that makes it easier for us to show up the right way in markets we haven’t always had the bandwidth to reach ourselves.”