
If your Pinterest board has been overflowing with coastal aesthetics and Eurosummer fantasies, it’s not just you, shells are everywhere this summer. The Shellmaxxing trend (yes, it’s a thing and yes, it’s exactly what it sounds like) feels like the natural evolution of the collective’s obsession with mermaid-core — thanks, Zara Larsson.
- Shell Handbag: Michael Kors Shelly Rattan Clutch
- Shell Sandals: Simon Miller Soleil Shell Wedges
- Shell Pendant Necklace: Kate Spade Beachside Statement Pendant
From designer runways to your favorite brands, shell-embellished accessories are trending upwards, touching everything from jewelry, to handbags, to footwear — and shoppers are leaning all the way in.
Part of shellmaxxing’s appeal may be how grounded the trend feels: natural materials like shells and mother-of-pearl are taking centerstage this season, giving even the most maximalist looks an organic, earthy quality.
The good news is you didn’t need to raid the beach to channel your inner siren. If the playful trend feels intimidating, try it with subtle options like a sleek strand of shells beaded as a bracelet, necklace, or anklet. Or, if you’re fully ready to cosplay as Ariel, a clawclip, straw hat or trendy belt adorned with seashells — real or faux — are unique options to tie the beachy trend into your summer wardrobe cohesively.
Michael Kors Shelly Rattan Clutch
Be it for vacation, a wedding, or dinner by the water, Michael Kors’ rattan clam will be a compliment magnet.
Simon Miller Soleil Shell Wedges
Between the wedge heel and thong silhouette, the adorned shells are the cherry on top.
Kate Spade Beachside Statement Pendant
Perhaps summer’s simplest trend, a corded necklace with a statment pendant such as this can compliment any ensemble.
Marcus Adler Straw Shell Trim Sun Hat
Decorate beach-tousled waves with a cute hairclip, and when you’re not using it, clip it to your beach bag as a bag charm.
Solar Eclipse Hand-Painted Claw Clip
Silk square scarves have become a functional ‘It’ accesory in recent seasons; tie this one from Maavi around your waist, hair, or handbag.
Ariana Ost Ring The Bell Semiprecious Stone Anklet
Tell the ocean you love her with semiprecious pearls strung on a delicatly beaded anklet.
Free People Seaswept Wrap Belt
Summer’s sun calls for practical footwear, like a walkable pair of espadrilles — don’t miss the nautical embellished details.
Maaji Shell Hair Scarf
One can ace the shell trend with tiny details just as well, this keychain or bag charm incorporates a beachy element without being too loud.
Isshi Oracle Bracelet
This black-owned brand is beloved for its precious creations using natural materials, like this sculptural bracelet featuring a yoka shell, freshwater pearls, and sea glass.
Dolce Vita Ralph Raffia Shell Mary Jane Flats
Summer’s sun calls for practical footwear, like a walkable pair of espadrilles — don’t miss the nautical embellished details.
Leith Painted Seashell Carabiner Clip Bag Charm
One can ace the shell trend with tiny details just as well, this keychain or bag charm incorporates a beachy element without being too loud.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
Leave a comment