Did Mr. Beast Buy the NFL? Viral YouTube Stunt Explained
The internet’s new favorite slang term has some users scratching their heads.
While the expression “67” (pronounced “six-seven”) has surged in popularity on social media, the significance of the number remains a mystery to some.
The term’s origins have been traced back to the song “Doot Doot” by Skrilla, in which the rapper frequently recites the lyric, “Six-seven.” The track went viral as a sound on TikTok in late 2024 with thousands of users adding it to their uploads, leading to the song being officially released as a single in February 2025.
Meanwhile, the meaning of “67” has been more debated—and perhaps intentionally so. While some have defined the expression, particularly when paired with a double-handed balancing motion, as meaning “so-so,” content creator Philip Lindsay summed it up as being purposefully puzzling.
“Now it is something that you’re just trying to use to get somebody to reference the number 67,” he said in a TikTok video posted in August. “There is no real meaning to it. It is a number that is fun to say, popularized by a meme with the hand motions, and it just doesn’t mean anything.”
Nonetheless, the phrase quickly became associated with Charlotte Hornets point guard LaMelo Ball, who stands at a striking 6-feet, 7-inches tall. The correlation stemmed from a specific TikTok video which edited together Skrilla’s single with an announcer saying, “I’m just realizing now that [LaMelo] literally moves like somebody that’s 6’1”, 6’2”, except he’s 6’7”.”
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Part of the term’s viral nature came from creators applying it to their own everyday situations. For example, one TikTok user posted a video of himself rapping along to the song in reference to a school grade, with onscreen text reading, “I got 67/100 on that test what abt you.”
And some stars, particularly in the basketball world, have added to the craze by using the phrase in real life. During a press conference in February, WNBA player Paige Bueckers couldn’t contain her laughter as she responded to a reporter’s question about her five-year tenure with the UConn Huskies college basketball team.
“I’ve been here for five years,” she began in a clip posted on YouTube, “but it’s felt more like 6-7.”
Meanwhile, others TikTokers are more concerned with the numbers in their bank account. After all, being an influencer can be quite lucrative—read on to see what TikTokers and more social media stars have said about their paychecks.
X / Lil Tay
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would’ve included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Photo by John Nacion/Variety via Getty Images
Jimmy “Mr. Beast” Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire “on paper” in February 2025.
However, he explained that he mostly doesn’t keep that money for himself.
“In my actual bank account, I have less than a million dollars,” he explained during an appearance on the Diary of a CEO podcast at the time. “I just like to reinvest it all.”
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
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JoJo Siwa
The Dance Moms alum revealed that she made “six digits a month, easy” on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
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Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
“You guys can keep calling me annoying,” he quipped in a July 2024 video. “Being annoying has made me a millionaire.”
Rosdiana Ciaravolo/Getty Images
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
“I’ll make bacon in the morning and make $50,000,” Jeffree told the Cancelled podcast in November 2024. “There’s some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”
Other times, he’s making bank by offering discounts on his own branded makeup products.
“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”
Instagram/Lily Phillips
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a “good amount” off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, “Oh, we’re in the millions.”
Cassidy Sparrow/Getty Images for META x Megan Thee Stallion
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat’s mid-roll program.
Jerod Harris/Getty Images for Netflix
Deepti Vempati and Natalie Lee
After appearing on Netflix’s dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She’s made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
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Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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