July 24, 2025 — Rizal Province, Philippines
In a compelling show of youth leadership and purpose-driven service, the Rotaract Clubs of Baras, Metro East Taytay, Ortigas Center, and Rizal Centro have launched Project KKK — a multi-sectoral initiative focused on Kalikasan (Environment), Karunungan (Knowledge), and Kababaihan (Women).
Combining environmental advocacy, education, and women’s health into one strategic movement, Project KKK is designed to create a deep, lasting impact in underserved communities — not just through outreach, but through empowerment.
A Three-Pillar Approach to Sustainable Development
The program begins with a tree planting activity that aims to restore degraded land and promote long-term environmental resilience. With climate concerns rising across the Philippines, this effort aligns with Rotary’s commitment to sustainability and environmental protection.
Next is a seminar on Artificial Intelligence — a bold move to bridge the digital divide by educating young people and community members on emerging technologies, innovation, and the future of work. The seminar is a step toward making tech knowledge more accessible and relevant to grassroots communities.
Finally, the heart of the program focuses on women and families. A free OB-Gyne medical mission is being conducted to provide crucial health services, particularly for mothers and children in remote or low-income areas. The mission includes consultations, screenings, and education on disease prevention — a vital service in regions where healthcare is often out of reach.
Beyond Projects — A Movement for Change
“Project KKK isn’t just a list of activities. It’s a movement built on compassion, action, and collaboration,” said one of the lead organizers. “We’re not here to deliver aid from a distance. We’re here to listen, to learn, and to stand side by side with the people we serve.”
Project KKK aligns with four of Rotary International’s Seven Areas of Focus:
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Supporting the Environment
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Basic Education and Literacy
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Maternal and Child Health
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Disease Prevention and Treatment
This integrated approach allows the Rotaract Clubs to address multiple layers of community needs at once — from ecological restoration to digital learning and public health.
A Call for Partnerships and Support
The Rotaract Clubs are actively inviting individuals, groups, NGOs, and businesses to take part in the initiative. Whether through donations, in-kind support, volunteerism, or collaboration, every contribution helps scale the program and reach more communities in need.
“This is the kind of impact we need today — action rooted in empathy, leadership guided by service, and young people leading the way,” the organizers said. “We hope others will join us in this mission.”
To partner, volunteer, or donate, contact:
Email: moc.liamg@71ilimajennaehl
Mobile: +63 935 144 0904
Facebook: https://www.facebook.com/lheanne.delosangeles
Project KKK proves that when youth come together with purpose and vision, real change is not only possible — it’s already happening.
By: Meme Borja
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