PLDT and Smart Rally Youth as Climate Champions Through Xtrash Challenge

PLDT and Smart are inspiring the next generation to take the lead in protecting the planet.In partnership with the Philippine Business for Social Progress (PBSP), the two organizations rolled out the Xtrash Challenge School Partnership Program—a youth-centered campaign supporting the call of the Department of Environment and Natural Resources (DENR) for environmental stewardship.The initiative brought together students from Nemesio I. Yabut and Maximo Estrella Senior High Schools in Makati City for interactive learning sessions on responsible waste management and disaster preparedness. Recycling bins were turned over to the schools during PLDT and Smart’s celebration of Environment, Health, and Safety (EHS) Week, reinforcing lessons on sustainable habits and collective action for a climate-resilient future.“This initiative reflects our commitment to empowering communities, especially the youth, with the knowledge and tools to make informed decisions about their environment and safety,” said Kristine G. Gonzalez – Catague, Head for Environment, Health and Safety at PLDT and Smart. “By fostering good habits and character through programs like the Xtrash Challenge, we are investing in the next generation of climate champions who will lead the way in building a healthier and more sustainable Philippines.”Michael Lorenzana, Principal at Maximo Estrella Senior High School said “Our partnership with PBSP’s X-Trash Program with Smart and PLDT is a manifestation of our commitment to proper waste management, love, and concern for the planet. Students, teachers and other members of the school community must seriously consider the significant role of everyone to make sure our environment and its resources will continue to be experienced by future generations of Filipino learners.”

Fernan Placino, Assistant Principal II for Nemesio I. Yabut Senior High School, said in his opening speech to the student attendees “The planet is getting warmer, storms are stronger and floods are worse. It only rains a bit and there’s an instant swimming pool. We shouldn’t just be academics but also be climate aware. When it comes to disaster preparedness, remember; it’s not just about doing “Duck, Cover, and Hold” drills, its about knowing how to protect yourselves and your community because one day, you might be the one to lead others to safety.”

The Xtrash Challenge School Partnership Program underscores PLDT and Smart’s commitment to the United Nations Sustainable Development Goal 13: Climate Action. By fostering environmental awareness and responsible waste management among the youth, the Group contributes to national efforts in climate resilience and sustainability. This initiative reflects PLDT and Smart’s ongoing dedication to integrating environmental stewardship into its business practices, while empowering communities to take proactive roles in protecting the planet.