PLDT Enterprise Bolsters AI Adoption in the Workplace With Digital Assistant ‘Ellie’

Manila, Philippines — PLDT Enterprise is strengthening AI adoption within the PLDT Group with the launch of Ellie, an internal AI-powered digital assistant designed to boost productivity, collaboration, and operational efficiency—enabling faster and more responsive customer engagement.

Short for Enablement and Intelligence Engine, Ellie reflects PLDT Enterprise’s commitment to embedding AI into daily workflows. Accessible via Microsoft Teams, the platform provides teams with quick access to product information, sales materials, and a centralized, searchable knowledge base—helping employees work more efficiently and focus on higher-value activities.

“Championing AI within our own workplace allows us to lead by example as we transform into a TechCo – demonstrating how AI can enhance productivity and deliver more responsive outcomes for our customers” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group and PLDT Group AI Business Lead.

Through Ellie, employees can easily access product bulletins across PLDT Enterprise’s portfolio of solutions  – from fixed and wireless to ICT – along with ready-to-use materials such as sales decks and client proposals. The platform also serves as a centralized, searchable knowledge base that enables teams to quickly find the information and stay aligned when engaging clients.

By consolidating key insights into a single interface, Ellie supports faster decision-making, smarter client engagement, and a more future-ready, AI-enabled workplace.

“Ellie reflects how we are approaching AI as a practical tool for everyday work – not just a future concept, but something our teams can use now to work smarter and respond more effectively to client needs,” said Nico Alcoseba, First Vice President and Head of Enterprise Product Management and Innovations at PLDT Enterprise. “As we continue to evolve the platform, our focus is on ensuring it delivers real value across the organization by supporting faster decision-making, better collaboration, and more impactful outcomes.”

Driving Digital Transformation from Within

The introduction of Ellie reflects PLDT Enterprise’s belief that organizations must embrace digital transformation internally to fully deliver its value to customers.

As the larger PLDT organization continues to advance AI initiatives, Ellie contributes to building a future-ready, AI-enabled workplace—one that leverages technology not only to support clients, but also to transform the way its own teams collaborate and innovate.