Messaging is strategic for business, a driver for revenue in PHL – study

Headlines

Majority of Philippine businesses, or 80%, expect messaging-based commerce to be “strategic or transformational for revenue” in the next two years, yet “fragmented” messaging remains a barrier that stifles customer engagement and growth, according to a study commissioned by Rakuten Viber. The study, released Thursday, surveyed 271 decision-makers from Germany, Greece, Bulgaria, and the Philippines, […]