Taylor Swift Trolls Herself Ahead of ‘The Life of a Showgirl’ Release
Travis Kelce may have shared an easter egg of his own.
Ahead of Taylor Swift’s new album, fans who attended the Life of a Showgirl Spotify experience in New York City Sept. 30—which features photo ops, themed rooms, exclusive swag and more—noticed some potential lyrics that may be included in her Oct. 3 album, with one of the clues matching up with something Travis already shared.
At the event, a hand mirror laying on a vanity read, “Keep it 100,” with the 100 being written in the style of the red, underlined 100 emoji—the same one Travis used in his first ever Instagram post with Taylor back in July, where he wrote in the caption, “Had some adventures this offseason, kept it [100 emoji].”
The July 24 post came weeks before Taylor announced the album on Travis and Jason Kelce‘s New Heights podcast on Aug. 12.
As one fan who posted the photo of the hand mirror on X put it, “he dropped an easter egg before the album was even announced omg.”
Another user in the comments also pointed out the significance of the number, writing, “87+13=100,” as Travis’ Chiefs jersey number is 87 and Taylor’s lucky number is 13.
As for more potential lyric easter eggs unveiled at the Spotify experience? The words, “Oftentimes it doesn’t feel so glamorous to be me,” were written in lipstick on the vanity mirror. When one fan typed those words into the Apple Music search bar, her soon-to-be released track “Elizabeth Taylor” allegedly popped up.
And when another typed in the words, “I heard you calling,” which were written on a hanging megaphone ornament, they shared that the song, “The Fate of Ophelia” appeared.
Gareth Cattermole/TAS24/Getty Images for TAS Rights Management
This wouldn’t be the first time Travis got in on Taylor’s easter eggs. Last month, the Kansas City Chiefs tight end shared that he knew the Grammy winner had some clues planted during her Aug. 12 appearance on the podcast.
“She was having so much fun getting to tell everybody about the album,” he said on the Aug. 27 episode of New Heights, “and obviously drop a few easter eggs and see if everyone caught on.”
For more clues meticulously planted by Taylor ahead of her upcoming album, read on.
TaylorSwift.com
Taylor Swift Put Up a Countdown Clock
Taylor Swift wouldn’t have had a countdown clock on her website ticking down to “12 AT 12:12 AM ET,” set against a glittery orange background, for no reason.
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Taylor’s Version of an Elaborate Album Tease
On Aug. 12, 2024, Taylor was photographed in a matching plaid miniskirt and cropped jacket—but there was nothing clueless about it.
As pointed out by super-sleuth Kristen (@perfectlyfine89), not only could it be construed that Taylor is making very purposeful eye contact with the camera, but also the orange and green print of her outfit matches the color palette of the cover of The Life of a Showgirl, which Taylor revealed exactly one year later on Travis Kelce and Jason Kelce‘s New Heights podcast.
In an episode teaser posted at 12:12 a.m. ET on Aug. 12, 2025, Taylor picked up a mint-green briefcase emblazoned with “T.S.” in orange and pulled out the cover of what will be her 12th studio album. Blurred for now, but obviously green and orange.
Of course, Taylor is pretty mad about plaid, and she also wore a tartan print to the 2024 MTV Video Music Awards—where she said the fateful words “my boyfriend Travis.”
TaylorSwift.com
Did Taylor Swift Subtly Reveal the Release Date of The Life of a Showgirl?
The Life of a Showgirl is already available to preorder from Taylor’s website, which notes that whatever hard copy you desire—vinyl, CD or cassette—will ship before Oct. 13.
Fair enough, Taylor’s connection to the number 13 well-established. But, as Kristen also noticed, Oct. 3 (a.k.a. 10-3) not only adds up to 13, it’s both National Plaid Day and National Boyfriend’s Day. See above.
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Orange You Glad the Fans Are Always On It?
Hindsight is always 20/13 in the Taylorverse. On the morning of Aug. 11, the official Taylor Nation social accounts posted a carousel of 12(!) pics showing Taylor onstage in a variety of orange ensembles, captioned, “Thinking about when she said ‘See you next era…”
Travis Kelce’s Key Assist
Travis and Jason made a half-hearted trick play when they teased a “VERY special guest” on a “special episode” of New Heights—dropping Aug. 13 at 7 p.m. ET, mind you—including what to even amateur Swifties was obviously a silhouette of Taylor in the post.
Gary Hershorn/Getty Images, Aeon/GC Images
New York Hearts Taylor Swift Right Back
The top of the Empire State Building was preemptively lit up orange in honor of the occasion. The official X account for the New York City landmark posted a photo of the color-coordinated building on Aug. 11 at 1:45 p.m. ET, captioned, “See you next era.”
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Low-Hanging Orange Fruit
A TikTok from Oct. 18, 2024, her first Miami show of the Eras Tour, showed Taylor standing in front of section A12 (Aug. 12, album 12?!) at Hard Rock Stadium.
Then she proceeded to wear a glittery orange bodysuit when she declared, “Miami, we are so back!” and then a green skirt and orange bustier during the 1989 portion of the concert, not to mention a very show girl-esque white feathery costume as she belted “I Can Do It With a Broken Heart”?
Her way of saying that her next album was finished and this is what it looks like?
To be fair, orange and green are also the official Miami Hurricanes colors—but hey, two things can be true at the same time.
Dan MacMedan/Getty Images, Christopher Polk/Billboard via Getty Images
Spotted on Spotify
There’s already a Spotify playlist prophetically titled “And, baby, that’s show business for you,” featuring the now emblematic orange T.S. initials against a green background.
There are, ahem, 22 existing Taylor songs, all produced by Swedish hitmakers Max Martin and Shellback (a.k.a. Karl Johan Schuster), bolstering fans’ speculation that she wrote the entirety of The Life of a Showgirl while on tour in Europe and these two helped her pull it off.
Did You Catch These Possible Variants?
Fans noticed that the background of the New Heights podcast featured multiple boxes in orange, red, white and purple bearing her initials “T.S.”—hinting at possible variations of the album or more music to come.
Kevin Mazur/Getty Images for Live Nation
Let’s Applaud These Lady Gaga Collab Rumors
Taylor herself liked a fan theory on X (formerly Twitter) that pointed out how Lady Gaga released her song “Applause” 12 years to the day on Aug. 12 when Taylor announced Life of a Showgirl. The significance? Taylor had used “Applause” as her lead-in song before opening the Eras Tour each night, along with Lesley Gore’s “You Don’t Own Me.”
Taylor liked a fan’s post that hinted at a possible Gaga collab: “Is this just the most insane coincidence or like is she clinically insane.”
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Get a Taste of This Sabrina Carpenter Theory
Swifties began speculating Sabrina Carpenter may be involved on Life of a Showgirl after she appeared in the 12th slide of a photo gallery from Taylor Nation teasing the next era. Not to mention, Sabrina unveiled a message on her website with the date Aug. 12.
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