LAUNCHING “A VERY LAUFEY DAY” FAN ACTIVATIONS ON AUGUST 24TH GLOBALLY INCLUDING: KL, SINGAPORE, MANILA, JAKARTA & MOREPhoto Credit: Emma Summerton August 22nd, 2025 – ‘A Matter of Time’, the highly-anticipated […]
LAUNCHING “A VERY LAUFEY DAY”
FAN ACTIVATIONS ON AUGUST 24TH GLOBALLY INCLUDING: KL, SINGAPORE, MANILA, JAKARTA & MORE
Photo Credit: Emma Summerton
August 22nd, 2025 – ‘A Matter of Time’, the highly-anticipated new album from GRAMMY®-winning LA-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey, is now available worldwide via Vingolf Recordings / AWAL. The album release is accompanied by the new focus track, “Mr. Eclectic” (featuring backing vocals from Clairo). Fans can listen to the album here.
With ‘A Matter of Time’, Laufey strips back the polished veneer of elegance she’s often associated with, offering her most vulnerable and unguarded work to date. The album captures a wide range of emotions, expressed through the stories woven into each track. It’s Laufey at her most revealing, unafraid to challenge preconceptions of grace and instead embracing the messy, complicated, and deeply human sides of herself.
Laufey – “Mr. Eclectic” (Official Lyric Video With Chords)
Additionally, August 24th marks the 3rd annual “A Very Laufey Day”—a global activation where fans across the world are invited to experience a curated “Laufey-inspired day” tailored to their city, complete with various hand-picked activities in each market (75+ cities this year including Singapore, Kuala Lumpur, Manila, Jakarta, Bangkok & Taipei). Activities include “Laufeycore” clothing racks at local thrift stores, specialty “A Matcha of Time” drinks at cafés, exclusive frozen yogurt/gelato flavours, Laufey Book Club selections at reputable bookstores, and more. The day will culminate in a special performance by Laufey straight from Los Angeles, which will be officially streamed on TikTok LIVE via a global partnership with the entertainment platform. For further details on each city’s local partnerships, visit AVeryLaufeyDay.com!
‘A Matter of Time’ Tracklisting
1. Clockwork
2. Lover Girl
3. Snow White
4. Castle in Hollywood
5. Carousel
6. Silver Lining
7. Too Little, Too Late
8. Cuckoo Ballet (Interlude)
9. Forget-Me-Not
10. Tough Luck
11. A Cautionary Tale
12. Mr. Eclectic
13. Clean Air
14. Sabotage
Stream ‘A Matter of Time’ here
Watch the visualizer here
Find out more about A Very Laufey Day here
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