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Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead thumbnail

Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: many startups have emerged from markets that, at the time, were essentially nonexistent.

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Jul 26, 2025 – 14:00

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: many startups have emerged from markets that, at the time, were essentially nonexistent.

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