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Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

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Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: many startups have emerged from markets that, at the time, were essentially nonexistent.

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Jul 26, 2025 – 14:00

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: many startups have emerged from markets that, at the time, were essentially nonexistent.

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