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Los Angeles Daily

YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

July 25, 20251 Mins read2 Views
YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators thumbnail

YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot […]

YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. It’s also preparing to pilot […]

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