Puregold Hakot Relay Takes the Spotlight as the Can’t&Miss Sporting Event of the Year

Over 4,000 runners felt their hearts pumping and their muscles burning at the latest leg of Puregold Hakot Relay in Imus, Cavite. The highly anticipated running event proved to be a massive success with Puregold shoppers, running enthusiasts, and more driven by the panalo spirit throughout the athletic journey.

Puregold created their signature Hakot Relay as a unique physical challenge for loyal Puregold shoppers, spurring them to showcase teamwork and camaraderie as they sprint to the finish line. 

The unstoppable panalo spirit shone through despite the rains. Teams of runners were seen excitedly hauling groceries won in the hakot sections through the course and to the finish line. For some, this meant everyday kitchen essentials like bags of rice, packs of instant noodles, and jugs of soy sauce. For others, it meant singlehandedly carrying home appliances like electric fans on their shoulders through the rain.

Puregold senior manager Ivy Hayagan-Piedad spoke on the importance of the event. 

“We started Hakot Relay with a simple idea of bringing our shoppers together through an experience that is uniquely Puregold,” said Hayagan-Piedad. “Seeing everyone show up, cheer each other on, and keep going through the rain was incredible. That’s the panalo energy that makes Hakot Relay so special, and we can’t wait to bring it to more communities.” 

Puregold Hakot Relay was more than a treat for families looking to stock up on groceries, however. For those seeking a raw athletic challenge, there was also the 8K Individual Challenge, a new addition to the Puregold Hakot Relay event. 

Over 500 runners chose to take on the individual challenge, pushing themselves through a full 8 kilometer course to reach the finish line. Here, the spirit of athletic competition truly came alive, as every runner raced not against the clock or even their fellow runners, but simply against themselves. Making it to the finish line was an achievement in itself, one that was rewarded with a finisher’s medal and a surprise grocery cart they could take home. 

Whether pursuing personal achievement or a big win for the family, there was something to be gained for all participants in the Puregold Hakot Relay.

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