HIGH POINT – Keeping an eye on consumer trends, the American Home Furnishings Alliance (AHFA) has set the focus of its 2026 Marketing/PR Conference on an in-depth look at evolving consumer tastes and expectations for furnishing and remodeling their homes.
The two-day program, set for Aug. 26-27, will explore a range of topics, including influencer collaborations that drive sales; limits of AI imagery; putting community relations into public relations; polishing your crisis communications strategy; and marketing’s role in promoting product safety.
Leading this exploration will be Pamela McNally, a senior marketing executive at Houzz, the community of more than 3 million building, remodeling and design professionals and more than 70 million homeowners and home design enthusiasts around the world.
McNally will offer findings from surveys of more than 20,000 Houzz users, including more than 10,000 U.S. homeowners currently renovating or with plans to begin projects in the next year.
The 2026 Marketing/PR Conference is Aug. 26-27 at The Conference Center at Guilford Technical Community College in Greensboro, N.C. The program runs from 8:30 a.m. to 4:30 p.m., Aug. 26, followed by a 4:30 p.m. reception, and from 8:30 a.m. to noon, Aug. 27.
Early registration is $299 for AHFA members and $599 for non-members until June 15. After June 15, registration increases to $350 for AHFA members and $700 for non-members.
Registration includes a light breakfast and lunch both days and the cocktail reception on Aug. 26.
A group rate for the Marketing/PR Conference is available at the Springhill Suites by Marriott Greensboro Airport until August 10 or until the AHFA room block is full.
For Marketing/PR Conference sponsor opportunities, contact Gene Clark. Program questions can be directed to Pat Bowling.
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