industrial kinetic displays shape hybrid exhibition and automotive service space in tbilisi

AN AUTOMOTIVE SERVICE CENTER REIMAGINED AS AN EXHIBITION SPACE

Designed by Material Editors with creative lead Teona Kokhodze, Reimagine The Ride is a 255-sqm automotive service center in Tbilisi, Georgia, developed for Tegeta Holding. The project reconsiders the conventional tire service center as a hybrid environment where vehicle maintenance, retail, and brand presentation are integrated within a single architectural framework. The project combines industrial materials, kinetic installations, and exhibition-inspired displays to reimagine how customers engage with vehicle care.

The design is based on exposing, rather than concealing, the operational aspects of automotive service. Workshop elements and industrial infrastructure become part of the spatial language, informing the organization of display systems, circulation, and architectural interventions throughout the interior.

The material palette draws from automotive manufacturing and industrial construction. Silver-painted metal tubes, perforated steel sheets, metal grids, Plexiglass, organic glass, and leather are combined to establish a layered environment that references precision, durability, and technical production. Existing industrial elements are retained and reinterpreted as part of the architectural composition.

all images by Louisa Chalatashvili

INDUSTRIAL DISPLAY COMPONENTS FORM A LAYERED INTERIOR LANDSCAPE

Custom-designed installations translate familiar automotive components into display elements. Tires are presented on rotating stands mounted to exposed metal axles, while maintenance products are arranged as curated wall compositions. Branded merchandise is displayed within suspended transparent boxes secured by industrial carabiners, and custom shelving systems reference workshop scaffolding and service infrastructure.

Lighting and movement contribute to the spatial experience through a series of kinetic and illuminated interventions. Infinity mirrors, circular light elements, LED tubes, rotating mechanisms, and a red LED matrix introduce depth and visual rhythm while guiding visitors through interconnected service, exhibition, and retail areas without disrupting operational workflows.

The project combines prefabricated components with on-site fabrication to accommodate custom installations within the existing structure. Durable industrial materials and modular display systems support long-term adaptability and allow the interior to evolve over time. By combining the functional requirements of an automotive workshop with exhibition-based display strategies, Reimagine The Ride by Material Editors Studio proposes an alternative model for service environments in which maintenance processes remain visible and become part of the architectural and visitor experience.

Reimagine The Ride transforms an automotive service center into a hybrid retail and exhibition space

infinity mirrors introduce depth to the industrial interior

workshop infrastructure becomes part of the architectural language

operational elements remain visible throughout the interior

existing industrial elements are retained and reinterpreted

the automotive service center combines maintenance, retail, and brand presentation

project info:

name: Reimagine The Ride: Curated Automotive Environment
designer: Material Editors | @materialeditors

lead designer: Teona Kokhodze

client: TEGETA MOTORS | @tegeta_motors

location: Tbilisi, Georgia

photographer: Louisa Chalatashvili | @louisa_s

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: christina vergopoulou | designboom

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