What Is Dopamine Dressing? Why This Feel-Good Trend Is Everywhere

We’re always on the lookout for trends that are actually worth trying out, from shoes to jewelry and more. And now, we just found something new that’s not only going to get you out of a late winter style rut, but will make you very, very happy.

Enter dopamine dressing. The concept is simple: wear what makes you happy, and add in lots of color. Think bold colors, vibrant patterns, and having fun.

It doesn’t have to be complicated, and it’s super easy to incorporate into your end-of-winter style. Just because it’s a bit gloomy outside doesn’t mean your wardrobe should be! The best part of dopamine dressing? There are no rules and the possibilities are endless!

Ahead, we’ve put together a few ways that you can get started to nail dopamine dressing. From adding bold florals into your wardrobe to swapping out your boring basics for some bright ones, there are endless ways to get into it.

Start putting on some fun clothes and a smile on your face! Get to know your new favorite fashion trend, below.

Perfect for wearing alone or for layering under a sweater, this poplin shirt is slightly oversized with a curved hem.

Instead of a baby butter yellow, go a bit bolder! If you’re not quite ready to cross into neon territory, this mid-tone yellow sweater is a nice compromise.

Did you know Athleta has pants that are totally office-appropriate, and no one will know how comfy you really are! These have an all-way stretch, with hand pockets in the front and back zip pockets.

Why should your polka dots only be in black and white? This lightweight sateen skirt has a flowy hem, in a pretty shade of baby blue with orange polka dots.

If you love stripes, why not look for something in colors you don’t normally go for? This chunky knit sweater in brown and blue feels cozy and nostalgic.

While pink and red together isn’t exactly revolutionary, this bold top still feels fun and new.

Animal prints are basically a neutral, right? Switch it up by mixing prints or pairing this tie-front top with a bright skirt or pair of pants.

Dopamine dressing definitely applies to outerwear, too! This half-zip sherpa jacket by Rumored is made for staying cozy, and feels totally inspired by ski season. 

This midweight jersey skirt effortlessly pulls on and can be worn day or night. It features ruched side seam detailing and a cheeky side slit.

How fun is this pastel bag? It has a soft structure, adjustable straps, and will go with just about anything.

This chunky necklace makes a total impact. Made with semi-precious and glossy resin beads, you can choose from several available colors but we’re definitely feeling this multi-colored option.

Yes, even your sunglasses should be getting a colorful upgrade! These pink cat-eyes feel perfectly retro.

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As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.