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The Business Economics

VC Kara Nortman bet early on women’s sports, and now she’s creating the market

December 1, 20251 Mins read52 Views
VC Kara Nortman bet early on women’s sports, and now she’s creating the market thumbnail

VC Kara Nortman bet early on women’s sports, and now she’s creating the market

As women’s sports enters what feels like a sustained boom period — the Golden State Valkyries just played their first WNBA next season, the NWSL is expanding, media rights deals are growing — Nortman remains cautiously optimistic about whether this moment will prove different from past surges in interest.

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