K-pop’s global influence continues to shape culture, fashion, and the way people travel. Today, fans go beyond streaming music or watching dramas, but seek out experiences that mirror the exact destinations, flavors, and moments their idols love. This rising form of aspirational tourism finds a new stage in the Philippines, thanks to two beloved Korean stars who turn their travels into inspiration.
Acclaimed actor-singers Kim Myung Soo and Choi Bo Min, through Universal Records Philippines, partnered with the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), to showcase the country from a fresh perspective. Their journey shines a spotlight on the Philippines as a warm, welcoming escape for those seeking relaxation, adventure, and meaningful experiences during South Korea’s cold winter months.
Myung Soo of INFINITE is recognized for his depth and versatility as an actor, starring in Angel’s Last Mission: Love and Numbers in 2019. Meanwhile, Bo Min, a former member of K-pop group Golden Child, is celebrated for his youthful energy and on-screen charisma in A-Teen 2 and Shadow Beauty. He has also built strong engagement in the Philippines, starring in the GMA, Viu, and Creazion Studios series Beauty Empire. Together, their artistry and massive global fan following create influence that resonates across generations and geographies.
Their collaboration with TPB highlights Clark, a rising destination known for its blend of nature, wellness, and modern leisure. Through curated experiences, both stars will explore the region’s diverse offerings, each reflecting their personal travel styles.
Both Myung Soo and Bo Min will immerse themselves in Clark’s active and wellness offerings— taking part in scenic runs and golf activities, indulging in Filipino hilot and spa treatments, and savoring authentic local cuisine. Their experiences highlight how the Philippines seamlessly blends relaxation, recreation, and rich cultural flavor.
“When Korean stars of this caliber experience the Philippines and share it with millions of fans, it naturally raises our country’s visibility as a preferred winter escape destination,” said TPB Chief Operating Officer Maria Margarita Montemayor
Nograles. “Through Myung Soo and Bo Min’s eyes, we’re showcasing the Philippines as warm, welcoming, and full of meaningful experiences.”
With a combined following of nearly four million fans worldwide, the two idols have the power to transform admiration into action, translating digital engagement into real- world travel. As they document their adventures in the Philippines, they invite fans to experience not only the country’s scenery but also its spirit of warmth, wellness, and hospitality.
To bring this inspiration to life, TPB, in partnership with its member tour operators, has rolled out a collection of winter escapade packages available from October to December 2025. The curated offerings allow travelers to experience the same blend of sports, nature, culture, and wellness that Myung Soo and Bo Min will enjoy.
The Philippines invites travelers to exchange the cold for color, and the distant for the familiar. This winter, trace the paths of your idols, golf, run, and dine where they did, and rediscover life’s simple warmth beneath the golden Filipino sun.
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