PIF’s EA deal: What’s happening behind the scenes in esports?

RIYADH: Just weeks after the conclusion of the second edition of the Esports World Cup, the Saudis were ready for the next step.  In late September, the Public Investment Fund, along with investment partners, acquired the American video game company Electronic Arts for $55 billion, a deal considered one of the largest in the sector. Riyadh is now given the key to entering global markets, bringing it closer than ever to achieving its goals, particularly those related to attracting tourists from Japan and South Korea, historical leaders in this sector.

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