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It may only be October, but Black Friday is inching closer and closer. Black Friday and Cyber Monday are the two biggest retail sales days of the year.
Although the actual dates change, Black Friday always falls on the Friday after Thanksgiving, with Cyber Monday following close behind.
Black Friday deals are everywhere. Luckily, our team of dedicated shopping editors and writers is here to help you find the best deals possible on whatever you’re looking for — including makeup, haircare, skincare, clothing, home decor, kitchen gadgets, and so much more.
We’ve only scratched the surface of what Black Friday 2025 has in store, but allow us to answer some of the most commonly asked questions about the biggest shopping event of the year.
When is Black Friday 2025?
Black Friday 2025 falls on Nov. 28 this year. Deals typically kick off at midnight for the online deals event, and start in retail stores as soon as they open. Be sure to check with your local retailers to confirm their store hours for the day.
Why is it called Black Friday?
There’s a lot of lore behind the term Black Friday. Some sources trace it back to the 1950s and 1960s, when Philadelphia police officers used “Black Friday” to describe the chaos and traffic congestion that occurred the day after Thanksgiving.
Other theories suggest the name refers to retailers’ accounting records moving from “in the red” (losses) to “in the black” (profits) thanks to the surge in post-holiday shopping.
Which stores are having Black Friday 2025 sales?
Pretty much all of them. Major retailers — including Amazon, Walmart, Target, Best Buy, Nordstrom, and many more — will be hosting Black Friday sales events. Be sure to check back with E! Online for editor-vetted picks and updates on what’s actually worth shopping.
How do I get the best Black Friday deals?
You’ll get the best Black Friday deals by checking out all of our coverage on E! Online. We’re your go-to source for the best clothing and athleisure deals, the best makeup and skincare sales, the best home decor and bedding finds, kitchen gadget discounts, and so much more.
Can I get better deals on Cyber Monday?
While there’s no guarantee that Cyber Monday deals will be better across the board, historical trends give us some clues. Tech products — like laptops, TVs, headphones, and smart home devices — often see deeper discounts on Cyber Monday than on Black Friday.
That said, you’ll still find can’t-miss deals on fashion, beauty, and home goods during both events. And yes — we’ll be tracking all the best Cyber Monday 2025 deals for you, too.
Best Deals You Can Shop Ahead of Black Friday
You’ll have to check back for actual Black Friday deals, but these items are your best bet if you’re looking for impressive sales you can shop right now.
Apple AirPods Pro 2
The Apple AirPods Pro 2 can block twice as much background noise as other Apple models. We love that it has various transparency modes, including a conversation mode so you never miss a boarding gate announcement or a runner saying “on your left!” They have a six-hour battery life.
ELEMIS Superfood AHA Pumpkin Glow Cleansing Butter
Elemis turned its cult-fave cleanser into a pumpkin dream, and we’re obsessed. It’s a 3-in-1 glow-getter that removes makeup, softens skin, and doubles as a mask.
Coach Halloween Coin Case
Small, dainty, and oh-so-spooky, this Halloween coin case will keep all your small essentials secure in iconic designs, and is a great accessory to show off your spirit.
T3 SinglePass Curl X Extra-Long Barrel Curling Iron
“You’ve gotta have a curling iron. I just wrap my hair around it. I always leave the ends out,” Kyle Richards said of this extra-long barrel curling iron.
Medicube Zero Pore Pads 2.0
Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth.
Michael Kors Reed Small Pebbled Leather Satchel
With its timeless satchel shape and gold hardware, you can wear this pebble leather pick as a handbag or a crossbody. Because who doesn’t love options?
Lodge 9-Inch Cast Iron Skillet
Instead of dropping major bucks on cast iron skillets from more expensive brands, opt for this budget-friendly one that performs just as well. From frying to baking, this skillet is the secret to creating restaurant-worthy dishes.
Mellanni Queen Sheets Set, 4 Pieces
E! readers can’t get enough of this four-piece set of cooling microfiber sheets, which is now 40% off. It comes with a fitted sheet, a flat sheet, and two pillowcases. Plus, it’s garnered over 65,000 5-star reviews.
KitchenAid 5-qt Artisan Stand Mixer w/ Pastry Beater and Flex Edge
From cookie dough to Taco Tuesday prep, this KitchenAid tilt-head stand mixer powers through it all with 10 speeds and a roomy bowl that’s ready for any recipe you throw its way. Choose from several colors.
Medicube PDRN Pink Peptide Serum
“My skin just feels glowy,” Kylie Jenner raved as she applied this serum on her social channels. The serum brightens, firms, and restores for a natural glow.
Did You Know You Can Get a Telfar Bag on Amazon? And It Might Be on Sale for October Prime Day
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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