Sugarfish by Sushi Nozawa, an establishment by the Sushi Nozawa Group, is based in Los Angeles and has multiple locations in greater Los Angeles and Orange counties, as well as New York City.
SAN DIEGO (FOX 5/KUSI) — A popular Southern Californian restaurant chain known for its concentration on serving traditional, simple sushi using high-quality fish is coming to America’s Finest City.
Sugarfish by Sushi Nozawa, an establishment by the Sushi Nozawa Group, is based in Los Angeles and has multiple locations in greater Los Angeles and Orange counties, as well as New York City.
Earlier this week, the company announced Sugarfish will open its first San Diego location in Little Italy.
“In a city known for its vibrant food scene, we’re proud to bring something different: sushi with no shortcuts, no fusion gimmicks, just the highest-quality fish, perfectly seasoned rice, and the care that has been at the heart of what we do for decades,” Sugarfish posted on Instagram.
According to the company’s website, Sugarfish was the brainchild of famed sushi chef Kazunori Nozawa and his long-time friend, Jerry Greenberg.
Four decades after opening Sushi Nozawa in Studio City, the two friends and four other members of their team created Sugarfish.
They met with a robotics company to “specially program one of their devices” to effectively mix rice vinegar and rice to meet Nozawa’s standards. Engineers for the robotics company made multiple trips to America to work out the correct proportions, settings and the precise run times to perfect the sushi rice mixture, Sugarfish’s website states.
This was just one of several steps taken to ensure Sugarfish’s popularity would endure due to the quality of its items.
“As Nozawa said many years ago, ‘Stay true to what you believe. The rest will take care of itself.’ But pay attention to the rice cooker,” the website adds.
Sugarfish is expected to open at 2100 Kettner Blvd., #1100, next spring.
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