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PLDT and Smart Bag Multiple Wins at the 2025 International Business Awards

PLDT and Smart Bag Multiple Wins at the 2025 International Business Awards thumbnail

PLDT and Smart have once again earned global recognition, winning multiple Gold, Silver, and Bronze Stevie® Awards at the 2025 International Business Awards (IBAs). The wins showcase the Group’s excellence across brand innovation, digital inclusion, and social impact—demonstrating how technology continues to create meaningful change for Filipinos.

The 22nd International Business Awards (IBAs), which celebrate outstanding organizations and professionals worldwide, recognized this year’s winners at a recently held gala ceremony at the Corinthia Hotel in Lisbon, Portugal.

Leading the roster of wins is TNT’s Petmaloop Challenge, which earned a Gold Stevie® for Brand Experience of the Year – Consumer. The campaign showcased TNT’s strong network through a series of travel livestreams that culminated in a Guinness World Record for the Longest Travel Livestream. 

Another Gold Stevie® was awarded to the PLDT and Smart’s Digital Farmers Program (DFP) under the Achievement in Corporate Social Responsibility category. The program empowers Filipino farmers through digital inclusion, bridging the digital divide in rural communities by equipping farmers with tools and training to boost productivity and efficiency.

Other notable recognitions include:

SILVER STEVIE®

  • TNT SIM Registration – Viral Marketing Campaign of the Year
  • IDEATe: Empowering women with disabilities through digital inclusion and economic opportunity – Achievement in Diversity & Inclusion

BRONZE STEVIE®

  • eBizNovation: Driving MSME Success through Strategic Partnerships – Achievement in Collaboration and Partnership (Best Public-Private Partnership)
  • #SafeandSmart Communities: Building resilience for all through innovation and technology – Achievement in Corporate Social Responsibility
  • PH Digicon – Art, Entertainment, and Public – Roadshow

“These global recognitions reflect our continuing commitment to empower every Filipino through technology, inclusion, and innovation. Each win tells a story of meaningful connections that help communities thrive in the digital age.”” said Roby Alampay, PLDT and Smart First Vice President and Head of Public Engagement Group.

These awards underscore PLDT and Smart’s continued dedication to delivering relevant products and services across the country. They serve as a testament to the creativity, collaboration, and commitment of the PLDT Group and the teams behind each program.

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