Black-Owned Beauty Brands to Shop, Love, and Support Year-Round

February is Black History Month, and we’re spotlighting some of the Black-owned beauty brands that you need to know about and support not only this month, but all year long.

These game-changing brands are inclusive and innovative, with product ranges that will definitely become new favorites in your beauty arsenal.

Whether you’re looking for a vitamin C serum, a sophisticated new scent, or maybe a flawless tinted serum, these brands have got you covered with all of that and so much more. All of these skincare, makeup, fragrance and bodycare picks are worthy of your year-round attention!

Check out these Black-owned beauty brands that need a spot in your beauty routine, now and forever.

Turn your shower into a sensorial experience with this body wash. It’s made with lactic acid (AHA), so it gently exfoliates to leave your skin looking and feeling radiant.

This body gloss delivers deep hydration, in an uplifting orange blossom scent. It’s a lightweight antioxidant-rich formula that locks in long-lasting moisture and feels oh-so luxe.

Enhanced with hyaluronic acid, peptides and ceramides, this advanced vitamin C brightening serum targets dark spots and protects against free radicals.

This peptide-rich moisturizer treats multiple signs of aging while boosting hydration and smoothing the skin.

This set allows you to try the brand’s bestsellers: Dark Rose, Legendary, L’Affaire, and Midnight Orchard, and is also perfect for traveling or gifting.

This isn’t your average vanilla scent. It’s sophisticated and smooth, with notes that also include rose, rum, cocoa and sandalwood.

This tinted serum provides dewy coverage in 20 shades, for a finish that wears like makeup but provides hydration like skincare.

For the perfect flush of color, this soft matte formula smooths and blurs on your lips and cheeks. Choose from a range of buildable colors.

Fine sugar crystals gently buff away rough skin on your lips with this polish, replenishing moisture as it melts into a cushiony balm.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.