E! illustration/DUA by AB
A new celeb-owned beauty brand has launched, and this one isn’t like any of the others. Superstar Dua Lipa has founded a skincare brand in collaboration with skincare giant Augustinus Bader Science. The brand, DUA by AB, is formulated with TFC5, a new proprietary technology that preventively promotes skin health.
Named after formulation genius Dr. Augustinus Bader, the brand is beloved for its killer combination of powerfully unique formulas and signature high-quality ingredients. These formulas have a precise focus, though. They tackle active anti-aging concerns with stem cells for an older clientele—one that can afford the (let’s be honest) hefty luxury price tag.
In the vast beauty market we’re in right now, brands need a more diverse line of products and formulas—one created for this younger generation that’s obsessed with skincare and longevity. While there’s nothing specifically wrong with young adults using the original Augustinus Bader anti-aging products, the truth is that those formulas wouldn’t tackle their immediate skin concerns. They’re looking for a more streamlined routine that would give them a radiant complexion with a healthy moisture barrier. That’s where DUA by AB was born.
Dua Lipa has loudly proclaimed her love for the OG brand, calling them the secret behind her glowy skin on tour. This collaboration is not a shocking announcement to anyone paying attention to the star or the beauty market. The brand launched with three products—everything you need for a full (yet simple) routine: the Balancing Cream Cleanser, the Supercharged Glow Complex, and the Renewal Cream.
What is most impressive to this beauty writer about DUA is its formula and ingredients, and the affordable price tag. Every DUA product retails for under $100. That might still be pricey for some consumers, but consider this: These are powerfully effective products with unique formulas, high-quality ingredients, and luxe packaging. Plus, OG Augustinus Bader products retail for over $300.
The best part? These powerful ingredients are still gentle on your face, making them safe for sensitive and acne-prone skin.
Dua Lipa’s New Skincare Essentials From Her Line, DUA by AB
DUA Balancing Cream Cleanser
A good cleanser is often overlooked, but it’s arguably the most important part of our routines. This brand knows that all too well; that’s why they formulated the DUA Balancing Cream Cleanser to deeply remove oil, makeup, SPF, and daily buildup without stripping or damaging the skin.
Dua Lipa says: “I wanted a cleanser that works hard but still feels gentle on my skin.” Plus, it also promises to clear pores and balance oil production while boosting hydration.
DUA Supercharged Glow Complex
“It instantly revives my skin – even after long days or late nights,” Dua Lipa says about the Supercharged Glow Complex. A multitasking chemical exfoliating serum that’s safe for sensitive and acne-prone skin. It promises to brighten, fade acne marks and dark spots, and smooth textured skin for an undeniably glowy complexion.
Dua Lipa says: “It instantly revives my skin – even after long days or late nights.” This formula’s star ingredients include a non-irritating marine bio-retinol, vitamin B7 and niacinamide.
DUA Renewal Cream
This isn’t your typical moisturizer. The Renewal Cream promises to strengthen your skin barrier while firming and hydrating your face without producing any extra oils. That makes it both an amazing last step to your routine at night and an incredible base to wear under makeup.
Dua Lipa says: “My secret for plump, dewy skin, from morning to midnight.” The formula features a pre + post-biotic blend for a healthy skin biome, hexapeptide-9 to smooth wrinkles, and daisy flower extract to boost radiance.
DUA The Routine
This set includes everything you need for a brand new routine. It features all three of DUA’s star products: the cleanser, the complex, and the cream. These aren’t just the products the singer uses for glowy, radiant skin. They’re also formulated to support skin longevity and resilience.
DUA by AB Has a Superstar Formula (and Founder)
The key is the brand’s signature TFC5 technology. It promises to promote the skin’s natural health by supporting its barrier and enhancing elasticity in the long term. Inside you’ll find various powerful actives like biomimetic peptides, moisture-enhancing proteins, and protective antioxidants. Combined, these help to strengthen the skin barrier, protect it from environmental stressors, and promote long-lasting hydration. Each one of the brand’s products includes various other ingredients, but its base will always be the TFC5.
“The DUA Collection represents the perfect fusion of science and creative force. I’m thrilled to make our proprietary TFC technology accessible to an even wider community. Brought to life through our collaboration with Dua, TFC5 pushes the boundaries of what modern skincare can achieve,” Charles Rosier, Co-Founder and CEO of Augustinus Bader, said in a statement.
At first glance, it may seem like the singer simply put her name on the brand and called it a day. That couldn’t be farther from the truth. Dua Lipa was extremely intentional in choosing the products and team in order to create her dream skincare brand.
“I created this skincare line to be my everyday essential – a skincare routine that’s clean, effective, and effortless. It was incredibly important to me to work with a team who values the use of clean formulas and high-quality ingredients, and I knew I could trust Augustinus Bader to help bring this to life based on their attention to detail and the level of importance they place on the science that goes into each product,” Dua Lipa said in a statement.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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