Courtesy of Oprah Daily/ Eli Schmidt
Every year, Oprah Winfrey does us all a solid and drops her highly-anticipated list of Favorite Things. It’s basically a holiday shopping cheat sheet. Not to mention it’s a pretty good predictor of what’s about to become seriously viral—and chronically sold out.
Her 2025 list did not disappoint. In fact, it has everything from style must-haves (like the under-$100 JW Pei bag everyone should have in their closet) to genius travel accessories (hello, Bagsmart and Béis), cozy home finds (the Lola Blanket will change your life), and the latest tech gadgets (do yourself a favor and get the AirPods Pro 3 already).
Here’s the real holiday miracle: So many of Oprah’s 2025 faves are marked down for Black Friday. Whether you’re powering through your December gift list early or just treating yourself to a little seasonal splurge), there’s never been a better time to save.
Keep scrolling to shop Oprah’s 2025 Favorite Things List—on sale for Black Friday and bound to sell out.
Bagsmart Travel Toiletry Bag
The Bagsmart Travel Toiletry Bag will streamline your entire travel experience. It has four convenient compartments for organizing your makeup and skincare, and is made of waterproof PVC so you don’t even have to worry about accidental spills.
JW Pei Harlee Shoulder Bag
Oprah declared this JW Pei Harlee Shoulder Bag the new it girl style thanks to its trendy asymmetrical silhouette and easy-to-wear compact size. The best part? It’s only $79.
Brooklinen Super-Plush Robe
The Brooklinen Super-Plush Robe is so soft and luxurious it will make your get-ready routine feel like a five-star spa experience. One shopper said they bought it for their partner, but it’s so “thick, warm, and soft” they “have been stealing it to wear [themself].”
Sell-Out Risk
Lola Large Blanket
Once you buy a Lola Blanket, you’ll never look at another throw the same way. It’s that cozy and straight up feels like you’re wrapped up in a cloud. Snag the large while it’s still 55% off.
Apple AirPods Pro 3
The small-but-mighty Apple AirPods Pro 3 have the best in-ear active noise cancellation. In fact, even if you have an older generation, you’ll want to upgrade—they remove up to 2x more unwanted noise that the last model.
Béis The Carry-On Roller
Speaking as a chronic over-packer, the Béis Carry-On Roller is perfect if you don’t want to sacrifice on space—but still avoid checked baggage fees. It seriously fits that much thanks to the expandable design and compression technology. It’s basically the clown car of suitcases.
Ninja CREAMi Scoop & Swirl Ice Cream and Soft Serve Maker
The Ninja Creami Scoop & Swirl will turn your kitchen into a soft serve shop, so you don’t even have to leave the house when a sweet treat craving hits.
Samsung 65-Inch Class Frame TV
If you’ve been waiting for the right opportunity to finally splurge on a Samsung Frame TV, consider this your sign to hit “add to cart.” It’s on sale right now and majorly worth the hype.
These are Oprah’s favorite things for 2025—and the 26 best Amazon Gifts from her list
What Is Black Friday?
Black Friday is the huge annual shopping event that takes place the day after Thanksgiving in the United States, and it’s considered the official kickoff to the holiday shopping season. The term dates back to the 1960s, referring to the point when retailers move from operating “in the red” to “in the black” thanks to massive sales. Today, Black Friday is known for its deep discounts, limited-time offers, and doorbuster deals—especially on Amazon, where Black Friday 2025 is expected to feature some of the biggest markdowns of the entire year on beauty, tech, fashion, and home.
Are Online Black Friday Deals Better Than In-Store Deals?
Yes—online Black Friday deals are often better than what you’ll find in stores. Amazon regularly offers exclusive online-only discounts, Lightning Deals, and early access promotions you won’t get anywhere else. Shopping online also means avoiding crowds, checking out faster, and comparing prices instantly. Instead of battling in-store chaos, you can score the best Black Friday savings from home with just a few clicks.
How Can I Best Prepare for Black Friday Sales?
To maximize savings on Amazon Black Friday 2025 deals, start by making a list of must-have items and tracking current prices so you’ll know when a true deal drops. Create or update your Amazon account for faster checkout, enable 1-Click ordering if you use it, and add your favorite products to your Wish List or cart so you can monitor price changes. For the biggest advantage, sign up for deal alerts, subscribe to our E! Insider Shop newsletter, and follow our Instagram updates for real-time Amazon Lightning Deals and early Black Friday price drops.
When Do Black Friday Deals Start and End?
Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.
What Brands Have the Best Sales on Black Friday?
Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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