50% off Dr. Martens & Adidas Sambas at Amazon Black Friday Shoe Sale

If there was ever a time to buy fall and winter shoes, it’s now during Amazon’s Black Friday sale. With up to 50% off Dr. Martens, Adidas, Rothy’s, Allbirds, and even Sam Edelman, you can save big on the season’s hottest shoes from the biggest brands.

You’ll find Dr. Martens for under $100, including the chic suede clogs that one E! writer declared “the perfect fall shoe,” and Adidas sneakers (yes, even the Sambas) starting at just $33.

Plus, shop 40% off on-trend chocolate brown suede knee-high boots, Rothy’s Mary Jane flats for $99, which is as low as they ever go, and 50% off merino wool Allbirds sneakers.

You’ll have to hurry if you want to grab these amazing Black Friday shoe deals, because these must-see discounts won’t be around forever, and they’re bound to sell out.

• Best Dr. Martens Deal: Dr. Martens Jorge II Leather Slingback Mules
• Best Adidas Deal: Adidas Breaknet Sleek Sneakers
• Best Brown Sneaker Deal: Project Cloud Platform Sneakers

These suede slingback clogs are the Dr. Martens upgrade you never knew you needed. At less than $100, they’re an absolute steal.

Channel all the dark academia vibes in these smooth leather oxford shoes with a chunky rugged sole.

Featuring Dr. Martens’ classic yellow stitching, these suede mules can be styled with or without a heel strap.

You won’t find these Adidas sneakers, which come in several fun colorways, for $33 anywhere other than Amazon’s Black Friday sale.

The beloved Adidas Sambas got a fierce update with leopard print pony hair uppers and red laces.

Brown sneakers are huge this fall, and this affordable suede pair have comfy memory foam insoles and rubber platforms.

Elevate any outfit with these pointed-toe suede boots with a slouchy silhouette. They’re available in wide sizes and also come in olive, black, and tan.

With uppers made from luxe merino wool, these discounted Allbirds sneakers will become your everyday shoe.

Rothy’s never go below $99, so you better snatch up these classic and comfy Mary Jane ballet flats now before it’s too late.

These kitten heel knee-high boots are the secret to instantly elevating any cold weather look. They come in tons of colors, patterns, and materials, from leather to suede and snakeskin.

These preppy loafers with a chunky sole and timeless hardware will look so cute styled with a pair of scrunchy cashmere socks.

When Do Black Friday Deals Start and End?

Black Friday 2025 officially falls on November 28, but Amazon traditionally launches its early Black Friday deals well before the holiday—sometimes weeks ahead. Many of the best Amazon Black Friday beauty and shopping deals will roll out in waves, beginning in early November, intensifying over Thanksgiving week, and continuing through Cyber Monday. Inventory sells out fast, so shopping early is the best way to secure top discounts before they disappear.

What Brands Have the Best Sales on Black Friday?

Amazon Black Friday 2025 is expected to feature major discounts across top beauty, fashion, and lifestyle brands. Some of the biggest markdowns typically come from brands like Dyson, Olaplex, Charlotte Tilbury, Lululemon, Kate Spade, Peter Thomas Roth, Anastasia Beverly Hills, Coach, Michael Kors, and more. Whether you’re hunting for luxury skincare, trending makeup, premium haircare, or high-quality fashion and accessories, these brands consistently deliver some of the most impressive Amazon Black Friday deals of the year.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.