These 10+ Drugstore Beauty Products Work Better Than the Pricey Stuff

Courtesy of Maybelline

In a world where prices on everything seem to be skyrocketing, it’s only natural that everyone is searching for cheaper alternatives to their go-to products —and that includes beauty.

While you might love that $60 serum or foundation, your bank account is secretly hoping that you’ll buy a budget-friendly option instead.

If you think nothing can compete with your favorite luxury makeup and skincare, think again. Drugstore beauty brands like e.l.f., Milani, and Maybelline are delivering high-performing products at unbelievably low prices.

Even more, these drugstore finds are dupes for fan-favorite products from Charlotte Tilbury, Milk Makeup, Dr. Dennis Gross, and more.

Basically, you don’t have to skimp on quality if you want to save, because the drugstore has alternatives that work as well (or even better) than their high-end counterparts.

Why spend when you can save? Keep reading to shop the best drugstore alternatives to luxury brands.

If you love how Glow Recipe’s Watermelon Dew Drops make your skin feel, then you’ll adore e.l.f.’s more affordable version. It’s also made with hydrating niacinamide and can be used as part of your skincare routine or as a primer before makeup.

With 46K+ 5-star reviews, this glowy product delivers the same lit-from-within sheen as M.A.C’s strobe cream, only at a fraction of the cost. Choose from five shades.

Just like the pricey Dr. Dennis Gross pads, these Medicube pore pads contain AHA and BHA to gently exfoliate and smooth texture. Loved by Kyle Richards and Kylie Jenner, snag these top-rated pads now for 51% off.

Rather than spend upwards of $40 for Charlotte Tilbury’s blush wands, opt for this cheaper alternative from Milani, which boasts a nearly identical packaging and a super similar glowy flush.

At just $6, you really can’t beat the price of this Rimmel lip liner, which TikTok has compared to the fan-favorite Makeup Forever lip pencil in the shade Endless Cacao.

If you’re on a budget, reviewers agree that this setting spray from Milani — which has over 50K 5-star ratings — is as close as you can get to Charlotte Tilbury’s bestselling spray.

This soft focus pressed powder has a velvety finish that cuts shine, brightens under-eyes, and blurs fine lines and texture. It’s a great alternative to the expensive one from Charlotte Tilbury.

Urban Decay’s eyeshadow primer is an OG product, but this one works just as well and is a fraction of the cost. This long-lasting primer provides a blank canvas, preventing oily and creased lids while intensifying the opacity of your shadows.

This milky liquid moisturizer deeply nourishes dry skin, provides a boost of hydration, calms texture, and plumps fine lines — just like Rhode’s viral glazing milk.

Rather than spend a ton of money on the beloved Pillow Talk liner, use this creamy $10 lip pencil to sculpt and define your pout instead. Choose from 10 shades.

Achieve long, voluminous lashes with this $10 mascara, which doesn’t flake or smudge and has 110K+ 5-star ratings. Reviewers have also compared this mascara to Too Faced’s Better Than Sex.

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting finish.

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.